DC Entertainment is the largest and most diverse English language publisher of comic books in the world. Founded in1934, the company that would one day become DC Entertainment was actually born as National Allied Publications. It virtually created the comic book, publishing the first comic of all original material. Then, in the spring of 1938, the first super hero story appeared in ActionComics #1, introducing Superman. Other soon-to-be icons would follow, including Batman, Wonder Woman, Green Lantern, The Flash and many others. Today, DC Entertainment publishes more than 80 titles a month and close to 1000 issues a year. Since DC brands and trademarks directly stem from fictional characters they naturally acquired some...

The American market is packed full of superheroes from the Marvel and DC universes that nobody had ever heard of in the rest of the world before they were turned into movies (Thor, Green Lantern, Green Hornet, I'm looking at you). Internationally though, the title of best liked superhero character would probably rest on the outcome of a battle between Spider-man, Superman and, of course, Batman. All three have spawned countless Comic Books, numerous films and video games, incredibly diverse consumer products, and millions of fans. If competition can be controlled and limited between the Batman and the Superman Brand (both belong to the same company: DC Comics), the fight between Batman and Spider-man is only beginning. Both have become...

IT seems so obvious now. With the success DC Comics has enjoyed developing the Batman brand, it was only a matter of time before they settled on a single,  uniformized logo for all their products. Looking at the equation, one wonders why they did not think of it before. Batman Arkham City - video game - was the last Batman products allowed the freedom to change the proportion, the aspect and even the color of the logo to this: From now on, the official Batman logo will be a rounder, Yellow & Black version with an old school bend in an effort to go back to the roots of the brand and act as a reminder of Batman's original outfit: Sour...

Two million copies of Batman: Arkham City were sold in its first week on sale, according to publisher Warner Bros. The LA Times reports that the publisher shipped 4.6 million copies to retailers. Arkham City tops the UK chart this week, after doubling predecessor Arkham Asylum's launch sales. Source: LA Ti...

Barely a week after it hit the stores, Batman Arkham City has already shipped 5 million units World Wide and achieved a 97% rating on Metacritics to become the most sucessful superhero video game of all time. This critical and commercial success confirms, if need be, the incredible potential of the brand and contributes to the image of Batman as a provider of high quality products.It is a particularly impressive feat as video games based on Comic Book characters have proven to be as numerous as they have been disappointing.With its dark, haunted tones and targeting of the same 18-35 male audience, Batman Arkham City, also continues to build momentum for the brand ahead of the highly anticipated release of The Dark Knight Rises in theater in...

With over 10 million fans on FB, Batman is one of the most beloved Comic book character of all time. It should come as no surprise that that very same popularity has translated into an incredibly strong attachment to the brand. Hard core fans, and there are literally million of them, buy Batman products, read Batman Comics, watch Batman movies, wear Batman branded clothes and even dress as Batman on special occasions like when they go grocery shopping. Forming an emotional conection between the brand and the consumer is a common goal in marketing. Creating a character to facilitate that connection and represent the brand and its values has been a method of choice for brands like McDonald's with Ronald, or even the PC and Mac guys commercials....

Batman is the perfect metaphor for a strong brand and strong marketing. He’s a culmination of so many important factors: a strong name, a strong logo, always has a finger on pulse of new technology, attentive to PR but not dedicated to it, etc.More over, we can say there is a real Batman brand experience. Put simply, Batman’s cool, and he’s such by a perfect orchestration of intrinsic characteristics. Anything Batman puts his name on or uses is easily identified as being part of his brand. He’s modern and edgy yet still leans to the conservative side. Anything he does is going to be strategic and smart. He’s effective and efficient in all of his efforts. He always utilizes the sleekest, most current technologies. All of these things build to...