Barely a week after it hit the stores, Batman Arkham City has already shipped 5 million units World Wide and achieved a 97% rating on Metacritics to become the most sucessful superhero video game of all time. This critical and commercial success confirms, if need be, the incredible potential of the brand and contributes to the image of Batman as a provider of high quality products.

It is a particularly impressive feat as video games based on Comic Book characters have proven to be as numerous as they have been disappointing.

With its dark, haunted tones and targeting of the same 18-35 male audience, Batman Arkham City, also continues to build momentum for the brand ahead of the highly anticipated release of The Dark Knight Rises in theater in Summer 2012 by keeping the Bat-community engaged and excited!